Related Experiment Video
Updated: Jan 17, 2026

Using Generative Art to Convey Past and Future Climate Transitions
Published on: March 31, 2023
Correlates of Climate Change Action Communication Modalities in the United States
Carl Latkin1,2, Lauren Dayton1, Haley Bonneau1
1Department of Health, Behavior and Society, Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD 21205, USA.
None:
Communicating about actions to address climate change is critical to mobilize collective actions, and enact policies for climate change mitigation (prevention) and adaptation to climate change. The current study assessed factors associated with climate change action (CCA) communications in the US. Respondents were recruited through Prolific, an online survey research platform. The sample was restricted to the 599 respondents who reported that the issue of climate change was extremely or very important to them. Key outcome variables included (1) talking to family/friends about CCA, (2) texting/emailing family/friends about CCA, and (3) posting or sharing a post on social media about CCA. Multinomial logistic regression models examined correlates of CCA communications. Descriptive and injunctive social norms, barriers to CCA, and climate change distress were consistently significantly associated with engaging in the three CCA communication modalities in the prior month compared to never. This study's results suggest that talking with peers is the most common form of CCA communication, and is associated with social norms and distinct barriers to CCA. Organizations that address climate change should consider utilizing dialogical approaches to shift social norms related to CCA, and foster CCA communications and address barriers to CCA.
More Related Videos
05:50Measuring Light-Switching Behavior Using an Occupancy and Light Data Logger
Published on: January 16, 2020
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
Related Concept Videos
Global Climate Change
What is Climate?
Impact of Social Context on Individuals
Levels of Communication II: Organizational, Public, and Group Dynamics
Relationship Formation
Responses to Drought and Flooding