How beliefs persist amid controversy: The paths to persistence model

Kerem Oktar1, Tania Lombrozo1

  • 1Department of Psychology, Princeton University.

Psychological Review
|September 18, 2025
PubMed
Summary

People often maintain controversial beliefs despite societal disagreement. The paths to persistence model (PPM) identifies four key reasons: informational, ontological, functional, and computational factors explain why beliefs endure.

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