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Unmasking review usefulness: How central, peripheral, and product cues shape consumer perception in online travel

Jianhua Liu1, Jinwen Tang2, Guanghai Yang2

  • 1Guangdong Polytechnic Normal University, Guangzhou, China.

Acta Psychologica
|September 20, 2025
PubMed

Keywords:
Consumer perceptionOnline travel reviewsReview usefulnessSource credibility theory

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