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CYBERBULLYING ON SOCIAL MEDIA AMONG YOUNG ADULTS: UNRAVELING ONLINE DYNAMICS
Maria Rosaria Nappa1, Alessandra Ragona2, Gaetano Maria Sciabica3
1Department of Systems Medicine, University of Rome Tor Vergata, Rome, Italy.
Strong offline social connections protect young adults from cyberbully-victim involvement, while social media addiction increases risk. Parasocial relationships (PSRs) with influencers may offer some protection.
Area of Science:
- Psychology
- Sociology
- Digital Media Studies
Background:
- Cyberbullying is a significant issue among young adults.
- Understanding predictors of cyberbully-victim involvement is crucial for intervention.
- The role of online social dynamics, including parasocial relationships (PSRs) and social media addiction, requires further investigation.
Purpose of the Study:
- To examine individual and relational predictors of cyberbully-victim involvement in young adults.
- To investigate the influence of social connectedness (offline, mixed, online), PSRs with social media influencers (SMIs), and social media addiction.
Main Methods:
- A generalized logistic regression model was employed.
- Data were collected from young adults on their social connectedness, PSRs, and social media use.
- Cyberbully-victim involvement was assessed as a dual-role outcome.
Main Results:
- Being female and younger increased the likelihood of dual-role involvement.
- Offline social connectedness was a significant protective factor.
- Stronger PSRs with SMIs were associated with a decreased likelihood of dual-role involvement.
- Social media addiction significantly increased the odds of cyberbully-victim involvement.
Conclusions:
- Offline social connectedness is a key protective factor against cyberbully-victim involvement.
- PSRs with SMIs may play a compensatory or protective role for some individuals.
- Social media addiction is a substantial risk factor, necessitating targeted prevention strategies.
- Interventions should focus on fostering offline relationships, digital resilience, and addressing problematic social media use.
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