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Changes in public interest for Mohs micrographic surgery: a Google Trends analysis
Joshua Burshtein1, Milaan Shah, Danny Zakria
1Department of Dermatology, University of Illinois Chicago, Chicago, Illinois, USA.
Dermatology Online Journal
|September 24, 2025
Summary
Public interest in Mohs micrographic surgery has seen fluctuations, with a notable increase in recent years. This trend suggests growing patient awareness and demand for this specialized skin cancer treatment.
Area of Science:
- Dermatology
- Public Health
- Medical Informatics
Background:
- Mohs micrographic surgery is a highly precise surgical technique for treating skin cancer.
- Understanding public interest is crucial for healthcare resource allocation and patient education.
Purpose of the Study:
- To analyze trends in public interest for Mohs micrographic surgery.
- To identify factors influencing public interest over time using Google Trends data.
Main Methods:
- Utilized Google Trends to track search query volume for "Mohs surgery" and related terms.
- Analyzed data from 2004 to present to identify temporal patterns and regional variations.
Main Results:
- Public interest in Mohs micrographic surgery has generally increased over the past decade.
- Specific events and public health campaigns may correlate with peaks in search interest.
- Geographic variations in interest were observed across different regions.
Conclusions:
- There is a sustained and growing public interest in Mohs micrographic surgery.
- Digital search trends can serve as a valuable indicator of patient interest in specific medical procedures.
- Further research can explore the correlation between public interest and actual patient uptake.
