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Examining the use of different message categories to communicate AMR: a content analysis of instagram posts

Sana Parveen1, Wei-Jan Chang1, Patricia McHugh2

  • 1CARA Network, School of Public Health, Physiotherapy and Sports Science, University College Dublin, Dublin, Ireland.

Frontiers in Digital Health
|September 26, 2025
PubMed
Abstract

Keywords:
AMRpublic health campaignspublic health communicationpublic health messagingsocial marketingsocial media

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