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Health Measures and Willingness to Pay for Internet Services.
Maysam Rabbani1, Cari A Bogulski2, Corey J Hayes3,4
1Feliciano School of Business, Montclair State University, Montclair, New Jersey, USA.
Summary
Health measures are increasingly linked to internet access. This study found that willingness to pay for internet services varies significantly with health insurance type, mental health status, and transportation barriers.
Area of Science:
- Health Services Research
- Digital Health
- Health Economics
Background:
- Telehealth adoption is rising, increasing reliance on internet connectivity for health services.
- Limited research exists on the correlation between internet access, health measures, and healthcare utilization.
Purpose of the Study:
- To examine the relationship between willingness to pay (WTP) for internet services and various health measures.
- To investigate how health insurance type, general and mental health, health literacy, and access barriers influence WTP for internet.
Main Methods:
- A custom survey was administered to 5,200 respondents across four U.S. states.
- Stratified conjoint analysis was used to estimate WTP for internet speed and quality.
- Connections between WTP and health measures were analyzed.
Main Results:
- Medicare beneficiaries exhibited the lowest WTP for internet services, below even the uninsured.
- Individuals reporting more days of poor mental health showed significantly higher WTP.
- No correlation was found between health literacy and WTP.
- Transportation barriers and non-disclosure of health information were associated with lower WTP.
Conclusions:
- Significant links exist between health status and WTP for internet services.
- Policymakers must address technological factors impacting healthcare access and population health in the digital age.
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