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The Triumph of Substance: Decoding the "Functional Infotainment" Model for Sex Education on Douyin

You Shi1, Hao Gao1

  • 1School of Journalism & Communication, Nanjing Normal University, Nanjing 210097, China.

Behavioral Sciences (Basel, Switzerland)
|September 27, 2025
PubMed
Abstract

Keywords:
health communicationinfotainmentsex educationshort videouser engagement

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