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MR-CoCo: An Open Mixed Reality Testbed for Co-Located Couple Product Configuration and Decision-Making - A Sailboat
IEEE Transactions on Visualization and Computer Graphics
|October 2, 2025
Summary
Mixed Reality (MR) enhances product configuration for couples. The MR-CoCo testbed facilitates co-located collaborative configuration, showing high usability and collaboration quality for joint purchasing decisions.
Area of Science:
- Human-Computer Interaction
- Virtual Reality
- Product Design
Background:
- Mixed Reality (MR) offers engaging product configuration experiences.
- Previous research focused on collaborative/remote MR design, neglecting co-located couple configurations.
- Couples frequently make joint purchasing decisions in physical retail settings.
Purpose of the Study:
- Introduce MR-CoCo, an open Mixed Reality testbed for co-located couples configuring products.
- Explore collaborative product configuration dynamics for couples acting as customers.
- Develop guidelines for remote collaboration in product configuration across industries.
Main Methods:
- Developed MR-CoCo in Unity with shared MR space, 3D model anchoring, and UI.
- Implemented hand gestures for drag-and-drop customization (colors, materials).
- Conducted a user study with 24 couples (48 participants) configuring a sailboat, assessing usability with SUS and CCQ.
Main Results:
- MR-CoCo demonstrated high usability and perceived quality of collaboration.
- User study validated the effectiveness of the co-located configuration approach for couples.
- The system facilitated a simulated joint purchasing and configuration experience.
Conclusions:
- MR-CoCo effectively supports co-located collaborative product configuration for couples.
- The developed testbed and findings offer insights for enhancing joint decision-making in retail.
- Guidelines derived can inform future remote collaboration tools in various industries like automotive and apparel.
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