Parallel Corpus Analysis of Text and Audio Comprehension to Evaluate Readability Formula Effectiveness: Quantitative
Arif Ahmed1, Gondy Leroy1, David Kauchak2
1Management Information Systems (MIS), Eller College of Management, The University of Arizona, 401 E University Blvd, Tucson, AZ, 85719, United States, 1 (520) 621-2211.
Text is better than audio for understanding complex health information, as audio formats present unique comprehension challenges. Readability formulas fail to predict actual difficulty, emphasizing the need for tailored content delivery.
Area of Science:
- Health Communication
- Medical Informatics
- Human-Computer Interaction
Background:
- Health literacy is crucial for patient outcomes and healthcare system efficiency.
- Audio-based health information delivery is under-explored despite increasing use of digital health tools.
- Traditional readability formulas inadequately assess health text complexity, especially for audio formats.
Purpose of the Study:
- To investigate features influencing medical information comprehension and retention in text versus audio formats.
- To evaluate existing readability formulas' correlation with perceived and actual difficulty of health information across modalities.
Main Methods:
- Developed a parallel corpus of health information in text and audio formats from various sources (BMJ, WebMD, etc.).
- Recruited 487 participants to read or listen to health texts, assessing perceived difficulty, comprehension (MCQ, T/F), and retention (free recall).
- Analyzed syntactic, semantic, domain-specific features, and readability formulas for their relationship with information difficulty.
Main Results:
- Text formats were perceived as easier and yielded higher comprehension and retention than audio formats across all sources.
- Linguistic features like content word frequency and verb usage impacted comprehension and retention, while noun/adjective usage increased difficulty.
- Readability formulas showed limited correlation with actual comprehension or retention, but correlated with perceived text difficulty.
Conclusions:
- Text is more effective for complex health information; audio may suffice for simpler content.
- Specific linguistic features significantly influence information processing irrespective of modality.
- Existing readability formulas are insufficient for assessing the true difficulty of health information, necessitating modality-specific and content-aware approaches.
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