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Logic model-based performance management systems for export promotion agencies.

Stéphane Ruiz-Coupeau1, Juan Manuel Ramon-Jeronimo2, Raquel Florez-Lopez2

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Export Promotion Agencies (EPAs) can improve performance management by using the Logic Model framework. This structured approach enhances transparency and accountability for better SME internationalization and economic growth.

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Area of Science:

  • Management Science
  • Economic Development
  • Public Administration

Background:

  • Export Promotion Agencies (EPAs) are vital for SME internationalization and economic growth.
  • Implementing effective Performance Management Systems (PMSs) in EPAs is challenging due to operational complexity and diverse services.

Purpose of the Study:

  • To investigate the application of the Logic Model framework for designing and implementing PMSs in EPAs.
  • To address the specific needs and operational realities of EPAs.

Main Methods:

  • A qualitative, exploratory multiple-case study approach was employed.
  • The study involved diverse EPAs in Spain, including provincial, regional, national, and European network agencies.

Main Results:

  • Significant variation in PMS sophistication and Logic Model adoption was observed among EPAs.
  • The Logic Model provides a coherent framework for EPAs to improve transparency, accountability, and strategic learning by clarifying causal linkages.
  • An illustrative case demonstrated best practices in integrating client journeys, performance monitoring, and feedback mechanisms.

Conclusions:

  • A methodology for Logic Model-based PMS implementation in EPAs is proposed, focusing on stakeholder engagement, flexible indicators, service quality evaluation, and adaptive management.
  • This research bridges academic knowledge and practical guidance for EPAs, enhancing SME competitiveness and economic development.