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Understanding dating intentions on linkedin through perceived trustworthiness and user engagement
Mohamed Ben Arbia1, Myriam Ertz2, Aws Horrich3
1Mohamed Ben Arbia, Laboratoire de Recherche ERMA, Institut supérieur de gestion de Sosse, Rue Abdlaaziz il Behi. Bp, Sousse, 763-4000, Tunisia.
Scientific Reports
|October 9, 2025
Summary
This study reveals how LinkedIn users pursue romantic connections. Trustworthiness and engagement foster dating intent, but high self-confidence may hinder it on professional platforms.
Area of Science:
- Social Psychology
- Digital Marketing
- Behavioral Sciences
Background:
- Social media platforms are rapidly evolving beyond their original purposes.
- LinkedIn is increasingly being explored for non-professional uses, including dating.
Purpose of the Study:
- To investigate the factors influencing dating intentions on LinkedIn.
- To understand the interplay between user perceptions and romantic pursuits on a professional networking site.
Main Methods:
- Survey of 331 LinkedIn users with dating intentions.
- Online questionnaire assessing perceived trustworthiness, safety, self-presentation, engagement, social validation, and self-confidence.
Main Results:
- Perceived trustworthiness positively impacts safety perceptions and dating intent.
- Self-presentation and content engagement correlate positively with openness to romantic connections.
- Social validation enhances self-confidence, yet high self-confidence shows a negative correlation with dating intent.
Conclusions:
- LinkedIn's use for dating is influenced by a complex mix of psychological and behavioral factors.
- Findings contribute to cross-purpose platform literature and offer insights for digital marketing and social psychology.
- User confidence levels may redirect focus from personal connections to professional identity on networking sites.
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