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Evaluating Large Language Models for Sentiment Analysis and Hesitancy Analysis on Vaccine Posts From Social Media:

Augustine Annan1, Amanda L Eiden2, Dong Wang2

  • 1IMO Health, Rosemont, IL, United States.

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Summary

Large language models (LLMs) show promise for analyzing vaccine sentiment and hesitancy on social media. GPT-4 demonstrated superior accuracy, with zero-shot learning being the most efficient approach for vaccine discourse analysis.

Keywords:
GPT4LLMsNLPartificial intelligencecomputational efficiencyhesitancy analysislanguage modelslarge language modelsmachine learningpublic health communicationpublic opinionpublic sentimentsentiment analysissocial mediasocial media platformsvaccinevaccine hesitancyvaccine postsvaccine sentimentvaccine-related

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Area of Science:

  • Computational Linguistics
  • Public Health Informatics
  • Artificial Intelligence in Healthcare

Background:

  • Social media is a key platform for public health discourse, including vaccine discussions.
  • Accurate sentiment analysis and hesitancy detection are vital for understanding public opinion.
  • Large language models (LLMs) offer advanced capabilities for analyzing complex health-related text data.

Purpose of the Study:

  • To evaluate and compare the performance of various LLMs in sentiment analysis and vaccine hesitancy detection.
  • To identify the most efficient, accurate, and cost-effective LLM for analyzing vaccine-related public sentiment.
  • To assess LLM performance across different learning paradigms (zero-shot, 1-shot, few-shot).

Main Methods:

  • Utilized GPT-3.5, GPT-4, Claude-3 Sonnet, and Llama 2 for analyzing vaccine discussions from X, Reddit, and YouTube.
  • Tested models across zero-shot, 1-shot, and few-shot learning paradigms.
  • Evaluated performance using accuracy, F1-score, precision, and recall, alongside a cost analysis based on token usage.

Main Results:

  • GPT-4 achieved the highest performance (F1-score=0.85, accuracy=0.83), outperforming other LLMs.
  • Zero-shot learning was found to be as effective as few-shot learning, with lower computational costs.
  • Challenges remain in accurately classifying neutral sentiments, sarcasm, and indirect expressions of hesitancy.

Conclusions:

  • GPT-4 is the most accurate LLM for vaccine sentiment and hesitancy analysis, with zero-shot learning offering a good balance of performance and efficiency.
  • A hybrid approach combining LLMs with traditional machine learning models may optimize cost and performance.
  • LLMs show significant potential for public health communication strategies, but ongoing evaluation and refinement are necessary.