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More than facts: How stories shape safety intentions.

Rebecca Cairns1, E Kevin Kelloway1

  • 1Department of Psychology, Saint Mary's University.

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Stories in safety training can boost safety intentions by immersing individuals in narratives. However, this study found stories did not significantly improve knowledge acquisition in safety contexts.

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Area of Science:

  • Psychology
  • Communication Studies
  • Occupational Safety

Background:

  • Stories are widely used in safety contexts, but research on their effectiveness in safety training is limited.
  • The impact of narrative structure on safety communication and learning remains underexplored.

Purpose of the Study:

  • To investigate the role of stories in communicating safety information.
  • To examine whether narrative structure influences safety-related intentions and knowledge acquisition.

Main Methods:

  • Two experimental studies were conducted with participants recruited via Prolific.
  • Participants were randomly assigned to one of three video conditions (narrative vs. non-narrative).
  • Surveys and knowledge tests were administered to assess safety intentions and knowledge acquisition.

Main Results:

  • Narrative transportation was identified as a key mechanism linking stories to improved safety intentions.
  • No significant effect of story condition was found on knowledge test scores.
  • Study 1 included 200 participants, and Study 2 included 150 participants.

Conclusions:

  • Stories show potential for enhancing safety intentions through narrative transportation.
  • The effectiveness of stories for direct knowledge transfer in safety training requires further investigation.
  • Future research should focus on identifying components of effective safety narratives.