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Related Experiment Video

Updated: Jan 14, 2026

Field Collection and Laboratory Maintenance of Canopy-Forming Giant Kelp to Facilitate Restoration

Field Collection and Laboratory Maintenance of Canopy-Forming Giant Kelp to Facilitate Restoration

Published on: June 7, 2024

Addressing environmental misperceptions for nature recovery.

Shuo Gao^1,2, Sophus O S E Zu Ermgassen¹, Joseph W Bull¹

¹Interdisciplinary Centre for Conservation Science, Department of Biology, University of Oxford, Oxford, UK.

Conservation Biology : the Journal of the Society for Conservation Biology

|October 18, 2025

Summary

This summary is machine-generated.

Shifting baseline syndrome (SBS) causes people to misperceive environmental changes, hindering nature recovery expectations. Understanding cognitive factors is key to addressing these misperceptions for conservation success.

Keywords:

amnesia ceguera al cambio change blindness ciencia ciudadana citizen science cognitive biases conservation psychology educación ambiental environmental education human–nature relationships ilusión de la memoria memory illusion psicología de la conservación relaciones entre el ser humano y la naturaleza sesgos cognitivos

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Area of Science:

Environmental Science
Conservation Biology
Psychology

Background:

Shifting baseline syndrome (SBS) challenges conservation by altering perceptions of environmental change.
Existing frameworks often focus on nature loss, neglecting nature recovery and cognitive mechanisms.
Misperceptions of environmental change can lower societal expectations for ecological restoration.

Purpose of the Study:

To broaden the conceptualization of SBS to include nature recovery and cognitive processes.
To investigate the prevalence and drivers of environmental misperceptions in Qunli New Town, Harbin, China.
To inform place-based strategies for addressing cognitive and structural dimensions of misperceptions.

Main Methods:

Qualitative interviews with 42 residents to explore environmental misperceptions and cognitive processes.
Quantitative online survey of 1018 residents to assess SBS scale and influencing factors.
Comparison of perceived environmental conditions with actual measurements to determine perception accuracy.

Main Results:

Inaccurate environmental perceptions were associated with media consumption (e.g., television).
Direct nature interaction did not significantly improve ecological understanding for most participants.
Deeper personal engagement with nature correlated positively with ecological understanding.
Cognitive errors (omission, commission) were linked to basic cognitive functions (sensation, attention, memory, learning, thinking).

Conclusions:

Place-based strategies are needed to address both structural and cognitive aspects of environmental misperceptions.
Reducing misperceptions is crucial for effective societal response to environmental change.
Addressing SBS supports resilient, sustainable, and inclusive societies aligned with global goals.