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Individual differences in anthropomorphism help explain social connection to AI companions.
Dunigan Folk1, Steven J Heine2, Elizabeth Dunn2
1University of British Columbia, Vancouver, Canada. duniganfolk@psych.ubc.ca.
Individual differences in anthropomorphism explain how people connect with artificial intelligence (AI). Some find AI companions unfulfilling, while others form meaningful bonds by attributing human qualities to AI.
Area of Science:
- Human-Computer Interaction
- Psychology
- Artificial Intelligence Studies
Background:
- Conversational artificial intelligence (AI) is increasingly used for social support and companionship.
- Existing research on AI companions is divided on whether genuine emotional connection is possible.
- One perspective argues AI's lack of emotions prevents connection, while another suggests the illusion of emotion suffices.
Purpose of the Study:
- To investigate if individual differences in anthropomorphism can reconcile differing views on AI companionship.
- To explore how people's tendency to attribute human-like qualities to AI impacts their social connection with it.
Main Methods:
- Two experiments were conducted with a total of 1274 participants.
- Participants completed a measure of anthropomorphism.
- Participants were randomly assigned to either converse with a chatbot or journal about their past month, followed by a social connection assessment.
Main Results:
- Results indicate that anthropomorphism significantly influences the ability to form social connections with AI.
- For individuals with low anthropomorphism, AI's artificiality is a barrier to meaningful connection.
- For individuals with high anthropomorphism, AI's artificiality is less significant, and connection is more readily achieved.
Conclusions:
- Anthropomorphism acts as a key factor in bridging the divide regarding emotional connection with AI.
- The capacity to attribute human qualities to AI can overcome perceived artificial limitations.
- Understanding individual differences in anthropomorphism is crucial for designing effective AI companions.
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