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Beyond the first purchase: unpacking the continuance intentions behind sustainable consumption

Xiayu Tong1,2, Kai Wang3, Shuaiming Feng4

  • 1School of Education Science, Nanjing Normal University, Nanjing, China.

Frontiers in Psychology
|October 27, 2025
PubMed

Keywords:
continuance behavior intentionhabitpre-adoption experiencepro-environmental self-identitytheory of planned behavior

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