Tuning into flavor: predicting coffee sensory attributes from EEG with boosted-tree regression models

Marco Bilucaglia1,2, Mara Bellati2, Alessandro Fici1,2,3

  • 1Behavior and Brain Laboratory IULM - Neuromarketing Research Center, Università IULM, Milan, Italy.

PubMed
Summary

Electroencephalography (EEG) and machine learning (ML) can predict coffee flavor attributes. This brainwave analysis offers a promising alternative to traditional sensory evaluation methods for understanding consumer preferences.