Research on the Impact of AI Introduction on Employee Creativity: The Moderating Role of Technology Overload

The introduction and application of AI are profoundly affecting the working modes and psychological states of employees. For many organisations, AI is not only a tool to improve productivity, but also an important driving force for organisational change. In the context of the rapid development of AI, it is particularly important to explore the impact mechanism of its introduction on employee creativity. This study uses the theory of technological affordances and job characteristics theory to explore the impact of AI introduction on employee creativity. Through an analysis of the questionnaire data of 309 employees, it is found that the introduction of AI has a significant positive impact on employee creativity, and perceived job autonomy and perceived job feedback play a mediating role between the introduction of AI and employee creativity. Technology overload not only negatively moderates the relationship between AI introduction and perceived job autonomy, but also negatively moderates the relationship between AI introduction and perceived job feedback; that is, the higher the technology overload is, the weaker the positive relationship between AI introduction and perceived job autonomy and perceived job feedback is. This study not only provides a new perspective for understanding the opportunities and challenges brought by the application of AI in the workplace, but also provides an empirical basis for enterprises to formulate effective human resource management strategies in the process of digital transformation.