The adaptive value of stubborn goals

Eleanor Holton1, Yael Niv2, Jill X O'Reilly3

  • 1Princeton Neuroscience Institute, Princeton University, Princeton, NJ 08540, USA; Department of Experimental Psychology, University of Oxford, Oxford OX1 3UD, UK.

PubMed
Summary

Humans tend to persist with goals, even when it seems irrational. This goal commitment may stem from adaptive mechanisms that optimize cognition and motivation.

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