The facial information underlying economic decision-making

Faces are rapidly and automatically assessed on multiple social dimensions, including trustworthiness. The high inter-rater agreement on this social judgment suggests a systematic association between facial appearance and perceived trustworthiness. The facial information used by observers during explicit trustworthiness judgments has been studied before. However, it remains unknown whether the same perceptual strategies are used during decisions that involve trusting another individual, without necessitating an explicit trustworthiness judgment. To explore this, 53 participants completed the Trust Game, an economic decision task, while facial information was randomly sampled using the Bubbles method. Our results show that economic decisions based on facial cues rely on similar visual information as that used during explicit trustworthiness judgments. We then manipulated facial features identified as diagnostic for trust to test their influence on perceived trustworthiness (Experiment 2) and on trust-related behaviors (Experiment 3). Across all experiments, subtle, targeted changes to facial features systematically shifted both impressions and monetary trust decisions. These findings demonstrate that the same perceptual strategies underlie explicit judgments and trust behaviors, highlighting the applied relevance of even minimal alterations in facial appearance. These findings should be replicated with real faces from diverse demographic backgrounds to confirm their generalizability.