Reimagining cultural heritage conservation through VR, metaverse, and digital twins: An AI and blockchain-based...

Recent advances in artificial intelligence (AI), blockchain, virtual reality (VR), and digital twin technologies are transforming approaches to cultural heritage conservation. This study develops an integrated analytical framework that combines AI-driven modeling, interactive functionality, and blockchain/NFT authentication to examine both the direct and mediating effects of these technologies on heritage conservation effectiveness (HCE). Digital twins serve as a core component for simulating and managing heritage environments through dynamic, data-driven representations. An empirical analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) was conducted on 575 valid survey responses. The results indicate that blockchain/NFT authentication indirectly enhances heritage conservation effectiveness by improving digital authenticity. The study theoretically pioneers the integration of multiple digital technologies into a unified framework and empirically demonstrates the mediating roles of user immersive experience and digital authenticity. Practically, the findings offer actionable insights for advancing digital heritage conservation within metaverse environments and intelligent cultural ecosystems.