Related Experiment Video
Updated: Jan 12, 2026

Using Generative Art to Convey Past and Future Climate Transitions
Published on: March 31, 2023
Messages from co-partisan elected officials can increase climate mitigation intentions without changing climate
1Department of Political Science, Stanford University, Stanford, CA, USA. victorywu@stanford.edu.
None:
Increasing belief in climate change is often considered a prerequisite to motivating climate action. However, partisan polarization has crystallized climate beliefs, and the narrowing window for climate mitigation demands urgent behavior change. This study investigates whether messages from co-partisan elected officials can directly boost intentions to adopt climate-friendly behaviors without changing underlying beliefs about climate change. In two preregistered survey experiments-one on solar panels (n = 9298) and one on electric vehicles (n = 9903)-I find that co-partisan elite messages can increase climate-mitigation intentions among self-reported Republicans and Democrats alike, even though such messages do not affect climate beliefs. Furthermore, I find that messages centering climate change are just as persuasive for Republicans as non-climate framings, challenging previous work showing that climate change rhetoric triggers a "backfire effect" reducing Republicans' mitigation behaviors. Finally, I test the theory of "credibility-enhancing displays" and find limited evidence that partisan elites are more effective at motivating mitigation intentions when they themselves engage in those behaviors.
More Related Videos
Related Concept Videos
Global Climate Change
Group Polarization
What is Climate?
Correspondence Bias
Persuasion Strategies
Confirmation Biases

