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Analyzing Asian Trends in Ocular Cosmetic Surgery Through Internet Search Patterns

  • 0Chengdu Second People's Hospital, Chengdu, 610017, China.
Aesthetic Plastic Surgery +

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November 3, 2025

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November 3, 2025

View abstract on PubMed

Summary

This summary is machine-generated.

Asian interest in ocular cosmetic plastic (OCP) surgery is high, with online searches driving information seeking. Double eyelid surgery is the most searched OCP procedure, with seasonal and regional variations observed.

Area Of Science

  • Ophthalmology
  • Plastic Surgery
  • Health Informatics

Background

  • Ocular cosmetic plastic (OCP) procedures are increasingly popular in Asia.
  • Individuals are shifting towards online searches for OCP information over direct medical consultations.

Purpose Of The Study

  • To analyze internet search behavior related to ocular cosmetic plastic procedures within the Asian population.
  • To identify trends and patterns in online information-seeking for OCP.

Main Methods

  • Utilized Google Ads Keyword Planner to assess monthly search volumes for "ocular plastic" and related keywords.
  • Analyzed data from ten Asian countries between January 2008 and December 2022.
  • Normalized search volumes per million residents to enable cross-regional comparisons, considering economic and seasonal variations.

Main Results

  • Recorded 40,575 OCP-related keyword searches, averaging 222 monthly searches per million residents.
  • East Asia exhibited the highest search activity. Highly developed countries like Japan and South Korea showed significantly greater interest.
  • "Double eyelid surgery" was the most frequent surgical query (42.6%), while "eye wrinkle" and "eye injection" led non-surgical searches.
  • Observed seasonal variations with peak search volumes during winter months.

Conclusions

  • Online search behavior reveals a strong preference for information on eye surgeries, particularly double eyelid and lower eyelid procedures, among the Asian population.
  • Search volumes for OCP are influenced by seasonal and regional factors.
  • The findings underscore the importance of online platforms for OCP information dissemination and patient engagement.

Keywords: