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Extended Persuasion: Elaboration Moderates Indirect Attitude Change.

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Summary
This summary is machine-generated.

Increased thinking, or elaboration, amplifies indirect attitude change effects. When people think more about one attitude, related attitudes tend to change more as well.

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Area of Science:

  • Psychology
  • Social Psychology
  • Attitude Change

Background:

  • Indirect attitude change occurs when altering attitudes towards one object influences attitudes towards related objects.
  • The extent of thinking (elaboration) during attitude change may moderate this indirect effect.

Purpose of the Study:

  • To investigate how the amount of thinking (elaboration) influences the indirect attitude change effect.
  • To test the hypothesis that higher elaboration leads to a greater indirect change effect.

Main Methods:

  • Two studies manipulated thought valence (positive/negative) regarding a healthy diet and coffee.
  • Elaboration was measured or manipulated, and both focal and distal attitudes were assessed.

Main Results:

  • A general association was found between focal and distal attitudes.
  • The amount of thinking significantly moderated this association, with increased elaboration enhancing indirect attitude change.

Conclusions:

  • Elaboration plays a crucial role in moderating indirect attitude change.
  • The degree of cognitive engagement influences the spillover effect of attitude change onto related objects.