When Rituals Fail: Rationalization, Bayesianism, and Predictive Processing

Ze Hong1

  • 1Department of Sociology, University of Macau, Macau, China.

Evolutionary Anthropology
|November 5, 2025
PubMed
Summary

Rituals persist because individuals use cognitive strategies to maintain belief in their efficacy, and social dynamics prevent widespread doubt from accumulating across populations. This explains ritual resilience despite failures.

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