Strategic communication for NCD prevention: Enhancing visibility, engagement and policy action in Europe

JA PreventNCD represents a collaborative European Union initiative aimed at reducing the burden of non-communicable diseases (NCDs) across Europe by targeting common risk factors and addressing health inequalities.

This article outlines the comprehensive communication and dissemination work developed to enhance the Joint Action on Cancer and other NCDs prevention: Action on Health Determinants (JA PreventNCD) project's visibility, impact and stakeholder engagement.

The communication and dissemination of the project is designed to be both strategic and inclusive. The approach centres on key objectives: supporting the JA PreventNCD goals of shaping future policies and advancing the prevention of NCDs by addressing communication challenges; increasing awareness; and enhancing stakeholder involvement. Using a mix of traditional and digital platforms, including press releases, newsletters, policy briefs, scientific publications, social media and interactive events, the strategy facilitates targeted engagement with policymakers, healthcare professionals, non-government organisations and the public. A strong emphasis on collaboration while recognising each country's unique challenges and opportunities in communicating NCD prevention.

By adhering to principles of inclusivity and accessibility, the communication work strives to engage diverse audiences effectively, encourage dialogue, support policy change and set the agenda. Ongoing evaluation measures ensure that the approach remains responsive, evidence based and impactful, aligning closely with the overarching goals of JA PreventNCD.