A Qualitative Study of How Teens in Washington State Make Sense of Cannabis Edibles Warning Labels and Packaging

Washington state's adult use cannabis market operates under regulations by the Washington State Liquor and Cannabis Board to restrict access and promotion among young people. Cannabis edibles sold in the state are required to contain specific labels that inform consumers that the product contains cannabis and provide contact information for Poison Control. However, it is unclear how teens perceive such labels.

Ten focus groups were conducted with a diverse sample of 28 teens (M = 15.93, SD = 1.25) in Washington state, United States. After viewing images of cannabis edible products available in Washington state, participants shared their thoughts and opinions about the packaging, warning labels and nutrition information.

Through a thematic analysis, we noted that teens may be misinterpreting warning labels, and they think warning labels are hidden or unnoticeable. Most teens paid little attention to nutrition labels and often found serving size information confusing. Teens said if an edible product looked similar to snack products they know, they might perceive them as less risky and more enticing. Knowledge of cannabis products also impacted teens' understanding of edible product packaging.

Labels alert teens to the fact that products contain cannabis. However, teens often feel such labels apply to younger children and would not keep teens from using a product. Youth might benefit from additional guidance around interpreting cannabis packaging and labels.