Related Experiment Video
Updated: Jan 11, 2026

Measuring Engagement of Spectators of Social Digital Games
Published on: July 3, 2021
Predicting and Understanding Mobile Sports Gambling with the Reasoned Action Approach
Hailey Schlaffer1, Michael J Tagler2
1Department of Psychological Science, Ball State University, 2000 W. University Ave., Muncie, IN, 47306, USA.
Abstract:
Mobile sports betting is an increasingly popular way to wager in the United States, but few studies have examined the social cognitive predictors of engaging in this specific form of gambling. The present studies were designed to do so with the application of the Reasoned Action Approach (RAA; Fishbein & Ajzen, 2010). Study 1 was a belief elicitation study that identified the most common behavioral, normative, and control beliefs regarding mobile sports betting. Study 1 also reported an initial test of the degree to which attitude, perceived normative pressure, and perceived behavioral control predict intentions to place mobile sports bets. Study 2 examined the predictive validity of the identified beliefs and tested whether future betting behavior can be predicted from the model. The RAA significantly predicted mobile sports gambling intentions and future behavior. The most important beliefs contributing to the prediction of mobile sports gambling were the degree that participants endorsed gambling is fun and easy, leads to addiction, and results in winning money. Implications for future research and interventions are discussed.
More Related Videos
Related Concept Videos
Regression Toward the Mean
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
Bias
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast,...
Steps in Outbreak Investigation
Reason and Intuition

