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Area of Science:

  • Public Health
  • Health Communication
  • Professional Competencies

Background:

  • Effective health communication is crucial for public health practice.
  • Public health practitioners require specific communication skills, knowledge, and attitudes.
  • A need exists for defined communication competencies for public health professionals in Canada.

Purpose of the Study:

  • To develop a set of communication competency statements for public health professionals in Canada.
  • To create a framework for guiding communication practices and professional development.

Main Methods:

  • A multi-step, multi-method research process was employed.
  • Methods included scoping reviews, environmental scans, a national survey, and key informant interviews.
  • A modified Delphi technique with expert consensus was used to refine competency statements.

Main Results:

  • Consensus was reached on 18 communication competency statements.
  • An average of 96% agreement was achieved after the second Delphi survey round.
  • Statements were revised based on quantitative and qualitative feedback.

Conclusions:

  • The Public Health Communication Competency Framework provides 18 statements.
  • The framework serves as a roadmap for professionals, curriculum development, and professional growth.
  • It aims to support public health systems in achieving essential functions.