Related Experiment Video
Updated: Jan 11, 2026

12:09
Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
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In defense of pleasure: We need to rethink food reward and obesity
Justin J Sung1,2,3,4, Dana M Small1,2,3,4
1Department of Neurology and Neurosurgery, Medicine and Psychology, McGill University, Montreal, Québec, Canada.
Plos Biology
|November 13, 2025
Abstract:
Is overeating driven by hedonism? We argue that the pleasure of eating food is not a driver of the obesity epidemic, but rather the regular consumption of an unhealthy diet blunts sensitivity to interoceptive signals that drive food reward.
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