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Australian Healthcare Consumers 'Curiosity' in Digital Health Technologies
Randi Thanthiriwattage1, Michael Liem2, Muhammad Nouman2
1Medibank Private Limited.
Abstract:
This study explores Australian consumers' digital literacy (DL), use of digital health technologies (DHTs), and curiosity toward emerging tools. A cross-sectional online survey (n = 416) examined DL levels, current usage of technologies such as telehealth, wearables, mHealth apps, e-pharmacy, and chatbots, and preferences for future innovations like smart glasses, virtual reality/augmented reality, medical drones, and robot companions. DL was highest in data and communication domains and varied by age, gender, education, and location. Despite women and younger adults reporting higher DL, technology adoption often hinged on perceived usefulness, usability, and trust. Telehealth was widely used (90%+) while emerging technologies attracted greater curiosity from men and the 30-39 age group. These findings suggest that curiosity - both diversive and specific - drives early exploration and continued engagement with DHTs. To support equitable adoption, digital health strategies should integrate DL-building interventions and curiosity-driven design, aligned with the Australian Digital Health Strategy's goals for inclusive, consumer-centred innovation.
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