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Pollution avoidance: Within and across category substitution.

Pascal Courty1, Dapeng Liu2

  • 1University of Victoria and CEPR, Canada.

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Summary
This summary is machine-generated.

Air pollution impacts movie theater attendance differently based on theater size. Multiplexes may gain attendance during high pollution, but smaller theaters lose patrons, with varied effects across chains.

Keywords:
Pollution avoidancemovie theater attendancepollution exposure

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Area of Science:

  • Environmental Science
  • Behavioral Economics
  • Urban Studies

Background:

  • Air pollution is a growing concern in urban environments.
  • Understanding public behavior in response to environmental factors is crucial.
  • Previous studies have aggregated theater attendance data, potentially masking nuanced responses.

Purpose of the Study:

  • To investigate how varying levels of air pollution influence movie theater attendance.
  • To differentiate attendance responses based on theater type (multiplex vs. smaller theaters) and chain affiliation.
  • To assess the magnitude of pollution avoidance behavior at the individual theater level compared to aggregate data.

Main Methods:

  • Analysis of theater attendance data correlated with air pollution metrics.
  • Segmentation of data by theater size and ownership chain.
  • Comparison of individual theater attendance fluctuations against city-wide averages.

Main Results:

  • Attendance responses to air pollution are heterogeneous across theater types.
  • Multiplex theaters show increased attendance during high pollution, while smaller venues experience decreased attendance.
  • Aggregate attendance data underestimates the true extent of pollution avoidance behavior.

Conclusions:

  • Theater type significantly moderates the impact of air pollution on attendance.
  • Pollution avoidance is a more pronounced individual behavior than aggregate data suggests.
  • Future research should consider granular data to accurately capture environmental behavioral responses.