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Postfeminist Healthism: Understanding the Gendering of Healthism Using Menstrual Tracking Apps as an Example.

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Summary

Postfeminist healthism shapes health practices for feminine-identified individuals, even when detrimental. This framework reveals how gender influences health, using menstrual tracking apps as a key example.

Keywords:
genderhealthismmenstrual tracking appspostfeminist healthismpostfeminist sensibility

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Area of Science:

  • Sociology of Health and Illness
  • Gender Studies
  • Digital Health

Background:

  • Healthism, the excessive focus on personal health, is increasingly recognized as gendered.
  • Postfeminism, a complex cultural and political phenomenon, influences contemporary understandings of gender and agency.

Purpose of the Study:

  • To introduce and elaborate on the concept of postfeminist healthism.
  • To analyze how postfeminist healthism functions as a subjectifying force for individuals identifying as feminine.
  • To demonstrate the utility of postfeminist healthism in understanding digital health technologies like menstrual tracking apps.

Main Methods:

  • Conceptual analysis integrating postfeminist theory with healthism.
  • Case study utilizing menstrual tracking apps (MTAs) as an illustrative example.
  • Examination of the intersections between bodies, subjectivity, and health within digital health contexts.

Main Results:

  • Postfeminist healthism operates as a powerful force shaping health behaviors and subjectivities, particularly for women and feminine-identified individuals.
  • The framework highlights how individuals may internalize health ideals that can be detrimental to their mental or physical well-being.
  • Menstrual tracking apps exemplify the complex interplay of technology, gender, and health promotion under postfeminist healthism.

Conclusions:

  • Postfeminist healthism provides a critical lens for understanding the gendered nature of contemporary health discourses and practices.
  • Recognizing postfeminist healthism is crucial for a nuanced understanding of how digital health tools impact diverse populations.
  • Further research is needed to explore the broader implications of postfeminist healthism across various health domains and cultural contexts.