Related Experiment Video
Updated: Jan 11, 2026

Measuring Delay Discounting in Humans Using an Adjusting Amount Task
Published on: January 9, 2016
Episodic simulation in immoral behavior: Inflation or inhibition?
Yunhan Wang1, Xinyue Yu1,2, Wenming Xu1,3
1Philosophy and Social Science Laboratory of Reading and Development in Children and Adolescents, Ministry of Education, & Center for Studies of Psychological Application, School of Psychology, South China Normal University, Guangzhou, China.
Imagining immoral scenarios, through episodic simulation, increases willingness to engage in immoral behavior. This effect is mediated by perceived reasonableness and is stronger in individuals with lower moral sensitivity.
Area of Science:
- Psychology
- Social Psychology
- Behavioral Science
Background:
- Extensive research exists on immoral behavior, but the role of episodic simulation remains underexplored.
- Two competing theories, imagination inflation and imagination inhibition, offer contrasting predictions regarding simulation's impact on behavior.
Purpose of the Study:
- To investigate whether episodic simulation increases or decreases willingness for immoral behavior.
- To explore the underlying mechanisms and boundary conditions of this effect.
- To test the imagination inflation hypothesis using a text priming paradigm.
Main Methods:
- Two experiments utilized a text priming paradigm to manipulate episodic simulation.
- Participants were exposed to low or high immoral texts, followed by assessments of behavioral intentions and actual behavior.
- Moral sensitivity and moral disengagement were measured as potential moderators.
Main Results:
- Simulating low immoral texts significantly increased self-reported intention for immoral behavior, mediated by scene vividness and perceived reasonableness.
- Actual immoral behavior (lying for financial gain) increased after simulating immoral texts, regardless of immorality level.
- Individuals with high moral sensitivity and moral disengagement were more susceptible to the influence of episodic simulation.
Conclusions:
- The study supports the imagination inflation hypothesis, demonstrating that episodic simulation can increase immoral behavior.
- Behavioral characteristics and moral traits moderate the impact of episodic simulation on immoral actions.
- Cross-cultural evidence supports these findings, extending beyond Western samples.
Related Concept Videos
Self-Presentation: Self-Monitoring and Self-Handicapping
Social Scripts
Deindividuation
Self-Discrepancy Theory
Cognitive Dissonance
Self-Regulation

