[Who are the foods sold with the term fit in Brazil?]

There is a growing supply of fit/fitness foods and, in Brazil, there is still no regulation. The objective of this study was to identify and evaluate fit/fitness foods sold in Brazil, classify them according to their purpose and extent of processing and evaluate their nutrient profile. Food data collection took place in four commercial establishments. The nova classification was used to classify foods in relation to the purpose and extent of processing and the criteria of the pan american health organization (paho) and the national health surveillance agency (anvisa) to evaluate the nutrient profile. Of the 146 foods analyzed, 79% were classified as ultra-processed. according to the nutrient profile, 75% and 39.2% of the foods had at least one critical nutrient at a high level, according to paho and anvisa criteria, respectively. furthermore, 80% of the labels presented other claims and terms extolling some nutritional property. It is concluded that foods containing the terms fit/fitness are, for the most part, ultra-processed, with a high prevalence of critical nutrients and are associated with the presence of other claims that highlight some positive characteristic of the product, which may mislead consumers.