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Global Dynamics in Cosmetic Tourism.

Krishna Sinha¹, Alexander W Lipinski¹, Jess D Rames²

¹Mayo Clinic Alix School of Medicine, 5951 E Mayo Blvd, Phoenix, AZ, 85054, USA.

Aesthetic Plastic Surgery

|November 19, 2025

Summary

Cosmetic tourism is growing globally, with significant increases in procedure volumes and market share from 2019-2023. Most countries act as both destinations and origins for aesthetic surgery patients.

Keywords:

Aesthetic medicine Aesthetic surgery International Society of Aesthetic Plastic Surgery (ISAPS)Medical tourism

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Area of Science:

Aesthetic surgery trends
Global health economics
Medical tourism analysis

Background:

Cosmetic tourism is a rapidly expanding sector within aesthetic surgery.
Longitudinal data on cosmetic tourism trends are currently under-researched.
Understanding country roles (origin vs. host) is crucial for market analysis.

Purpose of the Study:

To analyze longitudinal trends in cosmetic tourism.
To examine growth patterns, market share, and procedure volumes.
To classify countries based on their role in cosmetic tourism.

Main Methods:

Utilized International Society of Aesthetic Plastic Surgery data (2019-2023).
Calculated aesthetic procedure volumes and market share changes.
Classified countries as 'pure host,' 'pure origin,' or 'hybrid' and performed cluster analysis.

Main Results:

Cosmetic tourism volume and market share significantly increased (2019-2023).
Argentina, Brazil, and the USA demonstrated the highest growth.
Most countries were classified as 'hybrid,' with variations in surgical vs. non-surgical procedures across clusters.

Conclusions:

Cosmetic tourism demonstrates sustained growth with distinct country-specific patterns.
The 'hybrid' country classification highlights a complex global flow of patients for aesthetic procedures.
Variations in procedure types (surgical vs. non-surgical) exist among host countries.