Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Group Polarization01:01

Group Polarization

38.3K
Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.
38.3K
Deindividuation00:57

Deindividuation

30.2K
Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.
30.2K
The Stanford Prison Experiment03:20

The Stanford Prison Experiment

24.5K
The famous and controversial Stanford Prison Experiment, conducted by social psychologist Philip Zimbardo and his colleagues at Stanford University, demonstrated the power of social roles, social norms, and scripts.
24.5K
Bullying02:04

Bullying

8.8K
A modern form of aggression is bullying. As you learn in your study of child development, socializing and playing with other children is beneficial for children’s psychological development. However, as you may have experienced as a child, not all play behavior has positive outcomes. Some children are aggressive and want to play roughly. Other children are selfish and do not want to share toys. One form of negative social interactions among children that has become a national concern is...
8.8K
In- and Out-Groups01:31

In- and Out-Groups

42.9K
People all belong to a gender, race, age, and social economic group. These groups provide a powerful source of our identity and self-esteem (Tajfel & Turner, 1979) and serve as our in-groups. An in-group is a group that we identify with or see ourselves as belonging to.
42.9K
Groupthink01:34

Groupthink

48.9K
When in group settings, we are often influenced by the thoughts, feelings, and behaviors around us. Groupthink is another phenomenon of conformity where modification of the opinions of members in a group aligns with what they believe is the group consensus (Janis, 1972). In such situations, the group often takes action that individuals would not perform outside the group setting because groups make more extreme decisions than individuals do. Moreover, groupthink can hinder opposing trains of...
48.9K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Emotional content and sharing on Facebook: A theory cage match.

Science advances·2023
Same author

Content-based features predict social media influence operations.

Science advances·2020
See all related articles

Related Experiment Video

Updated: Jan 6, 2026

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

12.1K

Post-January 6 deplatforming shows long-term effects on ideological polarization among Twitter users.

Cody Buntain1, Maria Snegovaya2

  • 1College of Information Studies, University of Maryland, 130 Campus Dr 4th Floor, College Park, MD 20742, USA.

PNAS Nexus
|November 20, 2025
PubMed
Summary

Twitter's "Great Deplatforming" initially increased user polarization and extremity. However, users eventually moderated, unlike on Reddit, which saw immediate de-escalation without long-term shifts.

Keywords:
deplatformingdifferential effectspolarization

More Related Videos

Measuring Neural and Behavioral Activity During Ongoing Computerized Social Interactions: An Examination of Event-Related Brain Potentials
09:40

Measuring Neural and Behavioral Activity During Ongoing Computerized Social Interactions: An Examination of Event-Related Brain Potentials

Published on: November 15, 2014

14.5K
Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
08:53

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Published on: May 31, 2019

5.5K

Related Experiment Videos

Last Updated: Jan 6, 2026

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

12.1K
Measuring Neural and Behavioral Activity During Ongoing Computerized Social Interactions: An Examination of Event-Related Brain Potentials
09:40

Measuring Neural and Behavioral Activity During Ongoing Computerized Social Interactions: An Examination of Event-Related Brain Potentials

Published on: November 15, 2014

14.5K
Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
08:53

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Published on: May 31, 2019

5.5K

Area of Science:

  • Social Media Studies
  • Political Communication
  • Computational Social Science

Background:

  • The January 6th attack on the US Capitol led to significant content moderation actions, including Twitter's "Great Deplatforming."
  • Understanding the impact of such deplatforming events on user behavior and platform dynamics is crucial for social media research.

Purpose of the Study:

  • To analyze audience response to Twitter's deplatforming actions post-January 6th.
  • To investigate changes in user posting frequency and ideological leaning on Twitter.
  • To compare Twitter's user behavior shifts with those on Reddit.

Main Methods:

  • Survey of Twitter users from the 2020 US election.
  • Daily measurement of user posting frequency and ideological lean via a validated news-sharing metric.
  • Pairing Twitter respondents with similar Reddit accounts to control for external information environment changes.

Main Results:

  • Twitter exhibited increased user polarization and ideological extremity immediately following deplatforming.
  • A long-term moderating effect was observed on Twitter as deplatforming receded.
  • Reddit showed an immediate reduction in ideological extremity but no long-term trend changes, and no uniform flight from Twitter was detected.

Conclusions:

  • Twitter's deplatforming caused an initial shock, increasing polarization, but ultimately led to a moderating effect on its users.
  • Reddit's response differed, with immediate de-escalation but no lasting changes, highlighting platform-specific impacts.
  • The study suggests deplatforming's effects are nuanced, with moderation observed on Twitter despite initial polarization, an effect not mirrored on Reddit.