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Issue importance amplifies the effect of gaze on voting decisions.

Xiaozhi Yang1, Elizabeth E Riggs2, Jason C Coronel3

  • 1University of Pennsylvania, MindCORE, United States of America; The Ohio State University, School of Communication, United States of America.

Cognition
|November 21, 2025
PubMed
Summary

Voter decisions aren't always policy-based. Visual attention influences choices, with people favoring options they look at longer, especially for important issues. This suggests attentional manipulations can sway voting outcomes.

Keywords:
AttentionDecision makingDrift diffusion modelSequential sampling modelsVoting

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