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Updated: May 27, 2026
03:41
Employing Aeroponic Systems for the Clonal Propagation of Cannabis
Published on: December 1, 2021
Developing an online cannabis store paradigm for Cannabis Regulatory Science
J T Borodovsky1,2, S Bairaboina3, C A Struble4
1Center for Technology and Behavioral Health, Dartmouth Geisel School of Medicine, Lebanon, NH, USA.
Medrxiv : the Preprint Server for Health Sciences
|November 24, 2025
Summary
The Platform for Online Evaluation of Marijuana Marketing and Sales (POEMMS) is a valid tool for studying cannabis consumer behavior. It accurately reflects real-world spending and perceptions of online cannabis stores.
Area of Science:
- Cannabis Regulatory Science
- Consumer Behavior Research
- Digital Marketing Evaluation
Background:
- The legal cannabis industry increasingly relies on online marketing.
- Limited tools exist to assess the impact of online cannabis marketing on consumer behavior.
- The Platform for Online Evaluation of Marijuana Marketing and Sales (POEMMS) was developed to address this gap.
Purpose of the Study:
- To test the feasibility, usability, and ecological validity of the POEMMS platform.
- To evaluate POEMMS as a tool for Cannabis Regulatory Science.
- To assess the platform's ability to elicit valid consumer behavior and perceptions.
Main Methods:
- Recruited U.S. adults (N=678) via social media for a simulated online cannabis shopping task using POEMMS.
- Participants completed a post-shopping survey on spending habits and platform usability/realism.
- Spearman correlations analyzed the relationship between in-store and self-reported spending.
Main Results:
- POEMMS demonstrated high usability and perceived realism among participants.
- Shopping task spending strongly correlated with self-reported spending across various product types (flower, concentrates, edibles).
- The platform successfully elicited behaviorally and perceptually valid responses from a diverse sample of cannabis users.
Conclusions:
- POEMMS is a feasible and valid tool for evaluating online cannabis marketing effects.
- The platform provides valuable data for informing cannabis marketing policy and regulation.
- Findings support the utility of POEMMS in Cannabis Regulatory Science.
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