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Related Experiment Video

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Photorealistic Learned Landscapes for Augmented Reality
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Investigating the Effects of Augmented Reality on Message Credibility When Visualizing Environmental Impacts.

Aymeric Ferron, Ambre Assor, Pierre Dragicevic

    IEEE Transactions on Visualization and Computer Graphics
    |November 24, 2025
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    Augmented reality (AR) communication of environmental impacts is engaging but does not increase message credibility compared to desktop displays. AR visualizations were rated most engaging, but credibility remained consistent across platforms.

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    Area of Science:

    • Environmental communication
    • Human-computer interaction
    • Media psychology

    Background:

    • Augmented reality (AR) offers engaging environmental impact communication.
    • The effect of AR on message credibility is not well understood.

    Purpose of the Study:

    • To compare the perceived credibility of environmental information presented via AR versus desktop displays.
    • To investigate the role of visual encoding in AR and desktop communication.

    Main Methods:

    • A preregistered study compared message credibility between AR headsets and desktop displays.
    • Display-specific visual encodings (3D concrete for AR, 2D bar charts for desktop) were used.
    • Control conditions were implemented to cross display and encoding.

    Main Results:

    • No significant difference in message credibility was found between AR and desktop displays.
    • AR visualizations, particularly concrete ones, were rated as more engaging than desktop visualizations.

    Conclusions:

    • AR technology does not inherently increase the credibility of environmental messages compared to traditional desktop displays.
    • While AR enhances engagement, its impact on belief in environmental information requires further investigation.