Related Experiment Video
Updated: Jan 10, 2026

The HoneyComb Paradigm for Research on Collective Human Behavior
Published on: January 19, 2019
How social learning enhances-or undermines-efficiency and flexibility in collective decision-making under uncertainty
Hidezo Suganuma1, Kentaro Katahira2, Hisashi Ohtsuki3
1Department of Social Psychology, The University of Tokyo, Bunkyo-ku, Tokyo 113-0033, Japan.
None:
Balancing efficiency and flexibility in collective decision-making is increasingly critical in modern societies characterized by rapid sociocultural and technological change. Recent research in cognitive neuroscience has proposed two contrasting computational algorithms for social learning: value shaping (VS) and decision biasing (DB). VS posits that others' choices serve as "pseudo-rewards" that directly shape an observer's valuations, leading them to prefer popular options even in the absence of outcome feedback. In contrast, DB confines the influence of social information to behavior-observers may imitate popular actions, but they update their valuations solely through personal experience. Although both algorithms facilitate individual adaptation under uncertainty, their interactive dynamics and group-level consequences remain largely unexplored. To address this gap, we developed computational models of VS and DB within a reinforcement learning framework and conducted agent-based simulations to examine collective performance in uncertain and dynamically changing environments. The results reveal a trade-off: VS enables rapid convergence and high efficiency in stable contexts, whereas DB promotes greater adaptability under environmental volatility. These differences are amplified in larger groups, particularly under strong majority influence. Importantly, evolutionary analyses indicate that both learning types can coexist stably, allowing their complementary strengths to enhance group performance. Together, our findings provide a computational and evolutionary account of how social learning can both enhance and impair collective intelligence-and suggest design principles for fostering resilient collective decision systems in human and AI societies facing rapid change.
More Related Videos
Related Concept Videos
Social Proof
Social Loafing
Impact of Individuals on a Group
Decision Making: Traditional Method
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
Social Psychology and Individual Behavior
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...

