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T-ECBM: a deep learning-based text-image multimodal model for tourist attraction recommendation.

Jianfu Chen1, Jiaxu Cong2, Mingxiao Li1

  • 1School of Intelligence Science and Engineering, Qinghai Minzu University, Xining, China.

Scientific Reports
|November 25, 2025
PubMed
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A new deep learning model, T-ECBM, enhances travel recommendations for Northwest China by combining text and image data. This intelligent system improves destination discovery for tourists, overcoming limitations of existing recommendation approaches.

Area of Science:

  • Artificial Intelligence
  • Computer Science
  • Tourism Informatics

Background:

  • Northwest China sees growing tourism, but visitors lack destination knowledge.
  • Existing recommendation systems struggle with new users, current needs, and multimodal data.

Purpose of the Study:

  • To develop an intelligent, multimodal recommendation system for Northwest China tourism.
  • To address limitations of traditional recommendation models in capturing user preferences and utilizing diverse data.

Main Methods:

  • Proposed T-ECBM, a deep learning multimodal recommendation model.
  • Utilized BERT for text review analysis and EfficientNet-CA for image feature extraction.
  • Fused textual and visual features for a multi-class classification recommendation task.
Keywords:
Deep learningFeature integrationMultimodal fusionRecommendation modelTourist attractions

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Main Results:

  • T-ECBM achieved 96.71% Top-1 and 99.82% Top-5 accuracy.
  • Outperformed text-only (82.67%) and image-only (83.68%) models significantly.
  • Demonstrated superior performance with an F1-score of 96.70%.

Conclusions:

  • T-ECBM effectively integrates multimodal information for superior tourist recommendations.
  • The model reduces information asymmetry and enhances decision-making for travelers.
  • Offers intelligent, efficient, and personalized travel guidance for Northwest China.