Exploring attentional mechanisms underlying the gender homophily in equity crowdfunding decisions using web-based eye-tracking
These videos have been matched automatically. Contact us if they are not relevant.
These videos have been matched automatically. Contact us if they are not relevant.
View abstract on PubMed
Summary
This summary is machine-generated.Female investors exhibit gender homophily in equity crowdfunding, paying more attention to pitches matching their gender, especially if less financially knowledgeable. This attentional bias influences their investment decisions.
Area Of Science
- Behavioral Finance
- Cognitive Psychology
- Entrepreneurial Finance
Background
- Investor characteristics significantly shape preferences for entrepreneurial investment opportunities.
- Gender is a crucial factor influencing investment decisions and team selection.
- Gender homophily describes the tendency to favor opportunities led by individuals of the same gender.
Purpose Of The Study
- To investigate the attentional mechanisms behind gender homophily in equity crowdfunding (EC).
- To examine how gender and financial knowledge affect investor attention and subsequent investment choices.
- To understand the cognitive underpinnings of gender dynamics in entrepreneurial finance.
Main Methods
- Utilized webcam-based eye-tracking to monitor investor attention.
- Analyzed fixation duration and latency in response to entrepreneurial team gender composition.
- Employed mediation analyses to link attentional biases to investment preferences.
Main Results
- Confirmed gender homophily in female investors, who showed quicker and longer fixations on same-gender teams.
- Found that lower financial knowledge amplified this homophily effect among female investors.
- Observed that increased attention to female-led teams significantly impacted female investors' preferences, unlike male investors.
Conclusions
- Investor attention is guided by top-down attentional control, influenced by gender and financial literacy.
- Attentional biases towards same-gender entrepreneurial teams directly affect investment decisions in equity crowdfunding.
- Findings provide insights into cognitive processes in entrepreneurial finance and have implications for platform design and financial education.
These videos have been matched automatically. Contact us if they are not relevant.
These videos have been matched automatically. Contact us if they are not relevant.
Related Concept Videos
Equity theory explains how our sense of fairness influences the dynamics of close relationships. Rooted in social psychology, the theory posits that individuals evaluate fairness by comparing the ratio of their contributions to the rewards they receive. Relationship satisfaction is highest when these ratios are perceived as balanced between partners, promoting mutual reciprocity and a sense of justice.Equity vs. Equality in RelationshipsEquity is distinct from equality. Fairness does not...
Social-emotional experiences and cultural influences play significant roles in shaping gender development. During middle childhood, from ages 6 to 11, peer groups become dominant in reinforcing gender norms. Children in this age group often align with same-gender peer groups, which actively encourage behaviors that conform to traditional gender roles. For instance, boys may be discouraged from engaging in activities perceived as feminine, reinforcing culturally dictated norms about masculinity...
Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
This text is adapted from OpenStax, Psychology. OpenStax...
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
Another...
Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...
In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the...