How the Stakeholders' Perception Contributes to the Pharmaceutical Strategies: A Regional Case Study in Latin America

Talita da Silva Ferreira1, Giovanni M Pauletti2, Luis Vázquez-Suárez1

  • 1Department of Business Administration, Instituto Multidisciplinar de Empresa (IME), Campus Unamuno, Edificio FES, University of Salamanca, 37007 Salamanca, Spain; lvazquez@usal.es.

Abstract

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