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Quantifying Information Distribution in Social Networks: The Structural Entropy Index of Community (SEIC) for Twitter
Władysław Błocki1, Marcin Szewczyk1, Andrzej Adamski1
1Faculty of Media and Social Communication, University of Information Technology and Management in Rzeszow, ul. Sucharskiego 2, 35-225 Rzeszow, Poland.
This study introduces a new method to analyze social networks using information theory. It found larger online communities are decentralized, while smaller ones have central influencers.
Area of Science:
- Computational Social Science
- Network Science
- Information Theory
Background:
- Social network analysis (SNA) often uses synthetic data, limiting real-world applicability.
- Understanding online political discourse requires robust analytical tools.
- Existing methods may not fully capture the complex dynamics of digital social networks.
Purpose of the Study:
- To present an integrated approach combining graph theory, SNA, and information theory for analyzing real-world social networks.
- To introduce a novel metric, the Structural Entropy Index of a Community (SEIC), for quantifying community decentralization.
- To analyze a live Twitter network related to the political hashtag Zandberg.
Main Methods:
- Application of classical centrality measures (degree, betweenness, closeness) and local clustering coefficients.
- Community detection using the Louvain algorithm.
- Introduction and application of the Structural Entropy Index of a Community (SEIC).
Main Results:
- Empirical analysis of a real-world Twitter network around the political hashtag Zandberg.
- Significant variation observed in community structures and entropy levels.
- Larger communities exhibit decentralization (SEIC > 0.8), whereas smaller groups are often node-dominated.
Conclusions:
- The proposed methodological framework offers a robust tool for studying social network dynamics.
- Findings have implications for influencer identification and disinformation resilience.
- The SEIC metric provides a size-independent measure of communication decentralization.
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