Jove
Visualize
Contact Us

Related Concept Videos

Self-Regulation01:25

Self-Regulation

202
Self-regulation, also known as self-control, encompasses a range of cognitive and behavioral processes that allow individuals to adjust their internal states and outward actions to align with socially acceptable norms and long-term goals. It plays a fundamental role in adaptive functioning, from resisting impulsive behaviors to persisting through challenging tasks. While its benefits are widely recognized, self-regulation is not limitless. Muraven and Baumeister's theory posits that...
202
Assessment of the Gastrointestinal System II: Health Perception Pattern01:29

Assessment of the Gastrointestinal System II: Health Perception Pattern

435
Assessing the gastrointestinal (GI) system is a complex process that begins with collecting subjective data. This data, collected through patient interviews, provides crucial insights into the patient's health history, perception patterns, and lifestyle habits, all contributing significantly to GI health.
Health Perception Patterns
Health perception patterns offer valuable insights into a patient's lifestyle habits and how they may impact their GI health. These patterns include:
435
Factors Affecting Perception01:25

Factors Affecting Perception

2.6K
Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
2.6K
Regulation of Food Intake01:30

Regulation of Food Intake

2.3K
Short-term regulation of food intake primarily involves neural signals from the gastrointestinal (GI) tract, blood nutrient levels, and GI tract hormones. Communication between the gut and brain via vagal nerve fibers plays a significant role in evaluating the contents of the gut. Clinical studies have shown that protein ingestion produces a more prolonged response in these nerve fibers compared to an equivalent amount of glucose. Additionally, the activation of stretch receptors caused by GI...
2.3K
Social Proof00:52

Social Proof

31.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
31.4K
Motivational Bias01:25

Motivational Bias

299
Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...
299

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Why Do Consumers Hesitate to Purchase Near-Expiration Food? A Benefit-Risk Perspective on the Green Purchase Paradox.

Foods (Basel, Switzerland)·2026
Same author

A preoperative ultrasound-based radiomics-clinical nomogram to assess metastasis of ipsilateral supraclavicular lymph nodes in patients with primary breast cancer: A biomarker based on breast and axillary images.

Surgical oncology·2026
Same author

FMO1 disrupts mitochondrial functional homeostasis through ROS-mediated mechanisms to drive chondrocyte senescence and hypertrophy.

Free radical biology & medicine·2026
Same author

Impact of Adeno-Associated Virus Production on Capsid Heterogeneity and Product Quality.

Biotechnology and bioengineering·2026
Same author

Spatial spillovers, mediating mechanisms and moderating effects of industrial agglomeration in promoting green total factor productivity.

Scientific reports·2026
Same author

Erratum: Histone demethylase KDM4C activates HIF1α/VEGFA signaling through the costimulatory factor STAT3 in NSCLC.

American journal of cancer research·2026
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Video

Updated: Jan 10, 2026

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
06:54

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions

Published on: June 21, 2019

6.3K

How Does Perceived Value Influence Functional Snack Consumption Intention? An Empirical Analysis Based on

Xinqiang Chen1, Xiu-E Zhang2, Jin Yin1

  • 1School of Economics and Management, Xiamen University of Technology, Xiamen 361024, China.

Foods (Basel, Switzerland)
|November 27, 2025
PubMed
Summary
This summary is machine-generated.

Understanding generational differences in perceived value is crucial for functional snack marketing. Generation Z and Y consumers show distinct value perceptions influencing their purchase intentions and sensitivity to value.

Keywords:
consumption intentionfunctional snacksgenerational differencesperceived value

More Related Videos

Studying Food Reward and Motivation in Humans
12:09

Studying Food Reward and Motivation in Humans

Published on: March 19, 2014

24.1K
Errors as a Means of Reducing Impulsive Food Choice
07:07

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

9.1K

Related Experiment Videos

Last Updated: Jan 10, 2026

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
06:54

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions

Published on: June 21, 2019

6.3K
Studying Food Reward and Motivation in Humans
12:09

Studying Food Reward and Motivation in Humans

Published on: March 19, 2014

24.1K
Errors as a Means of Reducing Impulsive Food Choice
07:07

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

9.1K

Area of Science:

  • Consumer Behavior
  • Marketing Strategy
  • Generational Studies

Background:

  • Perceived value significantly influences consumer purchase decisions, particularly in the functional snack market.
  • Generational differences in value perception present unique challenges and opportunities for marketers targeting functional snacks.
  • Existing research lacks a comprehensive understanding of how different value dimensions impact consumption intentions across distinct generations.

Purpose of the Study:

  • To develop and test a model examining the impact of perceived value dimensions on functional snack consumption intention.
  • To investigate generational differences (Generation Y vs. Generation Z) in value perception and their influence on consumption intention.
  • To provide actionable insights for optimizing marketing strategies for functional snacks based on generational value perceptions.

Main Methods:

  • Utilized perceived value theory to construct a conceptual model.
  • Conducted a questionnaire survey among Chinese Generation Y and Generation Z consumers.
  • Employed Partial Least Squares Structural Equation Modeling (PLS-SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA) for data analysis.

Main Results:

  • Self-oriented values (functional, hedonic) positively influence other-oriented values (symbolic, social), both impacting consumption intention.
  • Generational differences were observed: symbolic value impacts Generation Z more, while social value impacts Generation Y more.
  • Generation Z demonstrates higher thresholds for strong consumption intention and greater sensitivity to value deficiencies compared to Generation Y.

Conclusions:

  • Functional snack companies must tailor marketing strategies to address specific generational value perceptions.
  • Understanding the nuanced influence of symbolic and social values is key for effectively engaging Generation Z and Generation Y.
  • The study highlights the need for adaptive marketing approaches considering varying consumption intention thresholds and sensitivity to value across generations.