Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Social Proof00:52

Social Proof

31.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
31.4K
Bias01:22

Bias

7.2K
Bias refers to any tendency that prevents a question from being considered unprejudiced. In research, bias occurs when one outcome or answer is selected or encouraged over others in sampling or testing. Bias can occur during any research phase, including study design, data collection, analysis, and publication.
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
7.2K
Ethics in Research01:56

Ethics in Research

25.4K
Today, scientists agree that good research is ethical in nature and is guided by a basic respect for human dignity and safety. However, this has not always been the case. Modern researchers must demonstrate that the research they perform is ethically sound.
25.4K
Social Facilitation01:04

Social Facilitation

36.0K
Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
36.0K
Impact of Individuals on Individuals01:30

Impact of Individuals on Individuals

337
Human behavior is intricately shaped by social influences that arise from interactions with others in diverse contexts. These influences not only mold beliefs and attitudes but also drive the regulation of behaviors through both direct communication and observational learning. The study of these processes falls within the domain of social psychology, which seeks to understand how individuals are affected by and affect those around them.Mechanisms of Social InfluenceDirect social influence...
337
Naturalistic Observations02:30

Naturalistic Observations

16.9K
If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances...
16.9K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Social technologies need societal alignment.

Nature computational science·2026
Same author

The architecture of the internet creates risks for democracy.

Science (New York, N.Y.)·2026
Same author

Data from the Researcher Mental Health Observatory STAIRCASE Survey.

Journal of open psychology data·2026
Same author

Mortality risk and loss in life expectancy associated with poor oral health: a population-based epidemiologic follow-up study.

American journal of epidemiology·2026
Same author

Developing a core outcome set for the NeuroPoint Alliance Quality Outcomes Database Pediatric Tumor Surgery Registry: a modified Delphi study.

Journal of neuro-oncology·2026
Same author

Binational patterns in use of Food is Medicine among Mexican immigrants.

Frontiers in nutrition·2026

Related Experiment Video

Updated: Jan 10, 2026

Visualizing Field Data Collection Procedures of Exposure and Biomarker Assessments for the Household Air Pollution Intervention Network Trial in India
09:33

Visualizing Field Data Collection Procedures of Exposure and Biomarker Assessments for the Household Air Pollution Intervention Network Trial in India

Published on: December 23, 2022

2.6K

Misinformation interventions and online sharing behaviour: lessons learned from two pre-registered field studies.

Jon Roozenbeek1, Jana Lasser2, Malia Marks1

  • 1Department of Psychology, University of Cambridge, Cambridge, UK.

Royal Society Open Science
|November 27, 2025
PubMed
Summary

Social media misinformation interventions showed no effect on user sharing behavior. This may be due to low exposure rates and data noise, not a lack of intervention effectiveness.

Keywords:
field studyinoculation theoryinterventionmisinformationnull results

More Related Videos

The Participant-Reported Implementation Update and Score PRIUS: A Novel Method for Capturing Implementation-Related Data Over Time
06:05

The Participant-Reported Implementation Update and Score PRIUS: A Novel Method for Capturing Implementation-Related Data Over Time

Published on: February 19, 2021

1.6K
Assessment of Social Interaction Behaviors
06:41

Assessment of Social Interaction Behaviors

Published on: February 25, 2011

95.0K

Related Experiment Videos

Last Updated: Jan 10, 2026

Visualizing Field Data Collection Procedures of Exposure and Biomarker Assessments for the Household Air Pollution Intervention Network Trial in India
09:33

Visualizing Field Data Collection Procedures of Exposure and Biomarker Assessments for the Household Air Pollution Intervention Network Trial in India

Published on: December 23, 2022

2.6K
The Participant-Reported Implementation Update and Score PRIUS: A Novel Method for Capturing Implementation-Related Data Over Time
06:05

The Participant-Reported Implementation Update and Score PRIUS: A Novel Method for Capturing Implementation-Related Data Over Time

Published on: February 19, 2021

1.6K
Assessment of Social Interaction Behaviors
06:41

Assessment of Social Interaction Behaviors

Published on: February 25, 2011

95.0K

Area of Science:

  • Social media research
  • Psychology
  • Communication studies

Background:

  • Misinformation on social media presents significant challenges.
  • Individual-level interventions' impact on shared content quality is understudied.
  • Previous research shows some success in reducing susceptibility to misinformation.

Purpose of the Study:

  • To investigate the impact of an 'inoculation' video intervention on social media users' engagement with and sharing of negative-emotional and unreliable content.
  • To assess how individual-level interventions affect content quality shared on social networks.

Main Methods:

  • Two pre-registered longitudinal studies were conducted using Twitter/X ad campaigns.
  • A total of 967,640 users were targeted with either an 'inoculation' video or a control video.
  • Intervention effects on posting and retweeting behavior were analyzed post-campaign.

Main Results:

  • No significant evidence was found to support the hypothesis that the inoculation video reduced engagement with negative-emotional content or sharing from unreliable sources.
  • Observed no meaningful changes in user posting or retweeting behavior after the intervention.
  • Findings were likely compromised by Twitter/X's 'fuzzy matching' policy, leading to low treatment compliance (approx. 7.5% exposure).

Conclusions:

  • The study's null findings are likely due to treatment non-compliance and data noise, rather than a lack of intervention effectiveness.
  • Different statistical analyses and time windows can yield varying and contradictory results, highlighting the risk of interpreting noise as signal in field studies.
  • Further research is needed with improved methods to accurately assess the impact of misinformation interventions.