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Area of Science:

  • Public Health
  • Rural Health
  • Injury Prevention

Background:

  • Firearm-related injuries disproportionately affect rural U.S. populations.
  • Effective engagement strategies for rural farming communities regarding firearm safety are not well understood.
  • Safe storage programs have the potential to reduce firearm injuries.

Purpose of the Study:

  • To identify factors influencing firearm safety programming and messaging for parents in rural households.
  • To understand the perspectives of rural farming populations on firearm safety interventions.

Main Methods:

  • Focus groups were conducted with 32 rural Iowa parents involved in farming or ranching.
  • Participants had children aged 10-19 and firearms in the household.
  • Transcripts were analyzed using Dedoose software with independent coding and consensus resolution.

Main Results:

  • Trusted messengers identified by participants included law enforcement, Department of Natural Resources personnel, and community members impacted by firearm violence.
  • Less credible messengers were perceived to be teachers, healthcare professionals, and celebrities.
  • Participants favored age-specific messaging with realistic examples and visuals, and integration into existing programs (e.g., FFA, 4-H).

Conclusions:

  • Tailoring firearm safety interventions to rural values and preferences is crucial for improving engagement and effectiveness.
  • Utilizing trusted local messengers is a potentially impactful strategy for rural firearm safety initiatives.
  • Mixed views were observed regarding the distribution of firearm safety devices like locks and safes.