Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

Persuasion Strategies

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).

Motivational Bias

Motivational Bias

Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...

Naturalistic Observations

Naturalistic Observations

If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances...

Barriers to Effective Communication II

Barriers to Effective Communication II

The barriers to effective communication also include cultural barriers, semantic barriers, gender barriers, and time constraints.
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...

Barriers to Effective Communication I

Barriers to Effective Communication I

A communication barrier is any distortion or interruption during a conversation, resulting in miscommunication of the message. A good communicator should know these barriers and continuously check for the listener's understanding by obtaining feedback.
Communication barriers include the following:
Physiological barriers: They are limitations caused by a person's health condition or disability, such as hearing loss, poor eyesight, illness, or unconsciousness. An example to overcome this...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Hearing Aids Reshape Neural Processing of Emotional Speech Without Improving Emotion Perception.

Trends in hearing·2026

Same author

Evolving the philosophy: from the NAL rule to NAL-NL3.

International journal of audiology·2026

Same author

The Cognitive-Affective Hearing Aid Paradox: Boredom Proneness and Attentional Difficulties Predict Worse Age-Related Subjective Hearing but Lower Rates of Hearing Aid Adoption.

Ear and hearing·2026

Same author

The NAL-NL3 Fitting System.

International journal of audiology·2026

Same author

Restoring auditory discrimination in noise: mismatch negativity evidence for a deep neural network-based denoising system in hearing aids.

Hearing research·2026

Same author

Exploring the Effects of Attribute Framing and Popularity Cueing on Hearing Aid Purchase Likelihood.

Audiology research·2026

Search research articles

Related Experiment Video

Updated: Jan 9, 2026

A Low Cost Setup for Behavioral Audiometry in Rodents

A Low Cost Setup for Behavioral Audiometry in Rodents

Published on: October 16, 2012

Exploring barriers to hearing help-seeking using behavioral economics: a qualitative study.

Simon Alperstein¹, Gurjit Singh^2,3,4, David Joseph Dunn⁵

¹Public Trust Research and Economics Team, People Insights Branch, Australian Public Service Commission, Australia.

International Journal of Audiology

|December 4, 2025

Summary

Behavioral Economics (BE) insights reveal cognitive biases like minimizing hearing loss and deferring action hinder help-seeking. Addressing these biases through awareness and reframing interventions can encourage earlier engagement with hearing services.

Keywords:

Hearing loss behavioural economics hearing aids hearing help-seeking qualitative

More Related Videos

Behavioral Assessment of Hearing in 2 to 4 Year-old Children: A Two-interval, Observer-based Procedure Using Conditioned Play-based Responses

Behavioral Assessment of Hearing in 2 to 4 Year-old Children: A Two-interval, Observer-based Procedure Using Conditioned Play-based Responses

Published on: January 23, 2017

Simple Surgical Induction of Conductive Hearing Loss with Verification Using Otoscope Visualization and Behavioral Clap Startle Response in Rat

Simple Surgical Induction of Conductive Hearing Loss with Verification Using Otoscope Visualization and Behavioral Clap Startle Response in Rat

Published on: October 26, 2019

Related Experiment Videos

Last Updated: Jan 9, 2026

A Low Cost Setup for Behavioral Audiometry in Rodents

A Low Cost Setup for Behavioral Audiometry in Rodents

Published on: October 16, 2012

Behavioral Assessment of Hearing in 2 to 4 Year-old Children: A Two-interval, Observer-based Procedure Using Conditioned Play-based Responses

Behavioral Assessment of Hearing in 2 to 4 Year-old Children: A Two-interval, Observer-based Procedure Using Conditioned Play-based Responses

Published on: January 23, 2017

Simple Surgical Induction of Conductive Hearing Loss with Verification Using Otoscope Visualization and Behavioral Clap Startle Response in Rat

Simple Surgical Induction of Conductive Hearing Loss with Verification Using Otoscope Visualization and Behavioral Clap Startle Response in Rat

Published on: October 26, 2019

Area of Science:

Behavioral Economics
Hearing Health
Health Psychology

Background:

Hearing difficulties are prevalent but often lead to delayed help-seeking from professionals.
Understanding the psychological and contextual factors influencing help-seeking decisions is crucial for effective interventions.

Purpose of the Study:

To explore the factors influencing decisions to seek professional help for hearing difficulties.
To apply Behavioural Economics (BE) principles and the OECD ABCD framework to understand these influences.

Main Methods:

A qualitative approach using semi-structured interviews with 15 adults (aged 57-81) experiencing untreated hearing difficulties.
Thematic analysis of interview data, interpreted through the lens of BE and the OECD ABCD framework.

Main Results:

Participants minimized hearing difficulties, attributing them to aging or external factors, and relied on coping strategies.
Stigma, uncertainty, and perceived high thresholds for professional help delayed action, reflecting cognitive biases such as loss aversion and external attribution.
Participants expressed future intentions to seek help but consistently deferred action.

Conclusions:

A BE perspective provides a nuanced understanding of psychological and contextual barriers to hearing help-seeking.
Interventions should raise awareness of hearing difficulties and reframe help-seeking to address cognitive biases, promoting earlier engagement with hearing services.